ZIPPO PYROTECHNIC POSTERS
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Zippo lighters have a huge following with campers, hikers, and nature lovers. Because when you’re out in the wilderness, your Zippo isn’t just a tool—it’s a lifesaver. To engage with this audience, we created Pyrotechnic Posters: a campaign that included an interactive art installation at the Zippo Museum, and a handmade kit sent to nature-loving influencers who reached a combined audience of 5.9 million.
These “ordinary” all-black posters were coated with a heat-sensitive ink that revealed an ominous world of all the creatures that lurk in the dark—and served as a reminder of the importance of carrying a Zippo.
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Client: Zippo
Chief Creative Officer: Menno Kluin
Executive Creative Director: Jon Wagner
Creative Director: Will Montgomery, Martha West
Art Director: Haeun Kim
Head of Design: Brian Gartside
Associate Design Director: Peter Hahn
Illustrator: Illusion CGI