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The Concierge is the first tourism campaign for New Orleans since vaccinations have made travel possible again. Based on the insight that most peoples’ first trip will be back to a place they’ve missed, The Concierge was created to spark nostalgia for New Orleans’ hospitality. The campaign features a series of spots directed by Phillip Youmans and starring Wendell Pierce as The Concierge.

For the design we leaned into the historic charm and hospitality of the city. We created a custom logo type, heraldic mark, and a number of small illustrations which reference New Orleans music, food, wildlife, and more.