THE OFFLINE PLAYLIST
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This project was created based on the notion that music brings us together. We partnered with Spotify to create a playlist featuring artists of varying styles, all of whom are from New Orleans. Then we invited select Spotify users who followed the playlist to see the set performed live at Preservation Hall in New Orleans.
For the visual identity, we really wanted to embrace and reinforce the idea behind the project. So we drew an extensive library of individual letterforms in various styles, then combined those forms throughout the collateral in interesting and unique ways, producing unique and unexpected pairings throughout the promotional materials of the project.
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Client: New Orleans Tourism
Chief Creative Officer: Menno Kluin
Executive Creative Director: Sam Shepherd, Frank Cartagena
Creative Director: Doug Murray, Andrew Hunter
Design Director: Brian Gartside
Designer: Sophia Del Plato
Producer: Adrienne Darnell