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ADC YOUNG GUNS YG12 CAMPAIGN
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ADC Young Guns stands for rebellious renewal. But creativity doesn't start at zero. An authentic idea isn't born in a vacuum. We pull at the best pieces of our creative history and use them to inspire the new.
Legendary creatives use bold, fresh thinking to re-invent the past and shape their industries in their own image. We took some of the best examples of truly visionary work, destroyed them, and re-organized their contents to create the YG12 call for entries. The pieces that were used are the embodiment of the Young Guns spirit. They are controversial, they are bold, and they changed the landscape of creativity.
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Anne Leibovitz – Rolling Stone cover
George Lois – Esquire cover of Ali
Bill Bernbach – VW "Lemon" print ad
Massimo Vignelli – NYC Subway Map
Saul Bass – Vertigo movie poster
Client: ADC YOUNG GUNS
Role: Typography, Design