![](https://freight.cargo.site/t/original/i/ef50e965f48c06945f35c678d09f8794a0df4c7bc1a43d5359cf0eecce270b32/01_Gartside_Absolut_Straws_Overall.jpg)
![](https://freight.cargo.site/t/original/i/08abd86eb26d3407c7c9e7f3bf6afb147b662d0ff1531b877c68bb6202c2a1bd/03_Gartside_Absolut_Straws_Top_Detail.jpg)
![](https://freight.cargo.site/t/original/i/90c1c60f2a86421a47161c0a44e88e30bd357ab5ccde51014a85149f61b72a8c/04_Gartside_Absolut_Straws_Type_Detail.jpg)
![](https://freight.cargo.site/t/original/i/8be56e9d84e7073bf1eef052eb95559f020c0581740c693c5d3a4ecb8be0cdbb/02_Gartside_Absolut_Straws_Angle_Detail.jpg)
ABSOLUT EARTH DAY STRAW INSTALLATION
For Earth Day at Coachella, we built this oversized (6' tall) out-of-home installation using over 70,000 straws in an effort to raise awareness, both for the use of reusable/recyclable straws and for Absolut's commitment to being an environmentally responsible company.
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Client: ABSOLUT
Role: Design
Chief Creative Officer: Menno Kluin
Executive Creative Directors: Sam Shepherd, Frank Cartagena
Design Director: Brian Gartside
Senior Creative Team: Erika Kohnen, Amy Werblin
Producer: Adrienne Darnell
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