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About me


ABSOLUT EARTH DAY STRAW INSTALLATION


For Earth Day at Coachella, we built this oversized (6' tall) out-of-home installation using over 70,000 straws in an effort to raise awareness, both for the use of reusable/recyclable straws and for Absolut's commitment to being an environmentally responsible company.

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Client: ABSOLUT
Role: Design

Chief Creative Officer: Menno Kluin
Executive Creative Directors: Sam Shepherd, Frank Cartagena
Design Director: Brian Gartside
Senior Creative Team: Erika Kohnen, Amy Werblin
Producer: Adrienne Darnell


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