![](https://freight.cargo.site/t/original/i/d5f6e9b12aa2144420c9356ef2f419e3f08a54e9a81d8fd233592fcfd17483f8/Paloma_2000.jpg)
![](https://freight.cargo.site/t/original/i/9104d77740186b1640410e76ad7def07e8177af02517845da888bf46a09caedd/Pariah_Upres.jpg)
![](https://freight.cargo.site/t/original/i/7d78b20ff8b641309ff3078ad861ae60b357c158b2b6529657ffd64650729297/Westworld_Type_Specimen_2000.jpg)
![](https://freight.cargo.site/t/original/i/73b31587f9e5bb9b7a4a28ea8fed93c0bcd355a98b4d3e5cacbd71b18bafdf2d/Relentless_2000.jpg)
WESTWORLD – TYPEFACE DESIGN
In addition to the keyvisuals and ads for the Westworld Alexa game, The Maze, I also had the opportunity to work on some of the in-game visual assets. For those pieces we wanted to create something that felt in-world of the park, and thus a bit separate from the ad materials for the game.
To that end, I created this typeface to be used in titles, location identifiers, win cards, etc. The type itself is inspired by typography of the 1800s old-west frontier, complete with median spurs, contextual alternates, shading, and dimensional details. Because Westworld is a premium experience we also wanted to imbue the type with a bit of that feeling, hence the gold foil-like texturing. In each of the cards, the headline is set in the center surrounded by an intricate and decorative maze structure, as a nod to the content of the game.
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Client: HBO
Role: Type Design, Illustration
Chief Creative Officer: Menno Kluin
Executive Creative Directors: Sam Shepherd, Frank Cartagena
Creative Directors: Doug Murray, Andrew Hunter
Design Director: Brian Gartside
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