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RITZ: CHEESE CRISPERS SNEAKER DROP


• • •

To celebrate the crunch and flavor of the new Ritz Cheese Crisper launch, we designed and created these crunch activated shoes. When activated the shoes pulse with multicolored light, designed to accompany specific Ritz Crisper Cruch sampled beats, as well as emitting smoke so that as the wearer dances, the shoes leave a trail of fog and light. Everything about the shoes has been custom designed, from the layout and construction of the panels down to the custom lettering on the soles.

• • •

Client: Ritz
Agency: 360i
CCO: Menno Kluin
Creative Director: Andrew Hunter, Doug Murray
Design Director: Brian Gartside
Senior Designer: Sophia Del Plato
Designer: Luis Valencia
Producer: Adrienne Darnell
Production Supervisor: John Kinsella