OREO PRIDE 2022 PACKAGING


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For Oreo’s pride initiative for 2022, we designed custom packaging covered in messages of support from allies across the country. Each message is hand drawn and arranged around the central Pride Heart, constructed of 3D oreos. The cookies themselves carry a modified classic Oreo embossment for the first time, with the brand giving up their central ‘OREO’ in favor of simply ‘PROUD’