https://briangartsi.de Brian Gartside's Design Portfolio Sun, 25 Aug 2024 05:46:13 +0000 https://briangartsi.de en https://briangartsi.de/Home Mon, 26 Oct 2020 01:35:29 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Home BRIAN GARTSIDE Graphic Design &amp; Typography Hello, my name is Brian Gartside and I am a graphic designer &amp; type nerd based&nbsp;in New York. I am currently leading design at Iris Worldwide. Thanks for stopping by. https://briangartsi.de/Footer Mon, 26 Oct 2020 01:35:30 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Footer CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414 https://briangartsi.de/Coca-Cola-Recycle-Me Wed, 24 Apr 2024 18:58:02 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Coca-Cola-Recycle-Me <img width="2000" height="1121" width_o="2000" height_o="1121" data-src="https://freight.cargo.site/t/original/i/9d979644138bb780ea14aff32e477e22495c341ac1a45dec7151ac0eceefdd95/01_Gartside_Recycle_Me_Paris.png" data-mid="216893712" border="0" src="https://freight.cargo.site/w/1000/i/9d979644138bb780ea14aff32e477e22495c341ac1a45dec7151ac0eceefdd95/01_Gartside_Recycle_Me_Paris.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/bfb9ddc0a0e3e7d4f84ea54dc608bda75ab576b4db9d1d32e572e069b724de73/06_Gartside_Recycle_Me.png" data-mid="216894359" border="0" src="https://freight.cargo.site/w/1000/i/bfb9ddc0a0e3e7d4f84ea54dc608bda75ab576b4db9d1d32e572e069b724de73/06_Gartside_Recycle_Me.png" /><img width="2000" height="1120" width_o="2000" height_o="1120" data-src="https://freight.cargo.site/t/original/i/abe6c369251c59f3627a52039477ae7128720c04cc5116c7b76fae68e8918ddf/02_Gartside_Recycle_Me_Tokyo.png" data-mid="216893725" border="0" src="https://freight.cargo.site/w/1000/i/abe6c369251c59f3627a52039477ae7128720c04cc5116c7b76fae68e8918ddf/02_Gartside_Recycle_Me_Tokyo.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/a29aa79b9989f24f77014705e16275bd2d7b0666bf111e7c6cf622ca3729edee/05_Gartside_Recycle_Me_SanDiego.png" data-mid="216893796" border="0" src="https://freight.cargo.site/w/1000/i/a29aa79b9989f24f77014705e16275bd2d7b0666bf111e7c6cf622ca3729edee/05_Gartside_Recycle_Me_SanDiego.png" /><img width="2000" height="1120" width_o="2000" height_o="1120" data-src="https://freight.cargo.site/t/original/i/26508fa8ed12db2cec869336525b9c17f97861c1288cee6be56c7821358da78d/04_Gartside_Recycle_Me_SaoPaulo.png" data-mid="216893774" border="0" src="https://freight.cargo.site/w/1000/i/26508fa8ed12db2cec869336525b9c17f97861c1288cee6be56c7821358da78d/04_Gartside_Recycle_Me_SaoPaulo.png" /><img width="2240" height="1260" width_o="2240" height_o="1260" data-src="https://freight.cargo.site/t/original/i/b992c4e0b0e5ab60505f299dc05c909f47b67abc1963192973a22a8a20b883f5/07_Gartside_Recycle_Me_Utah.png" data-mid="216894167" border="0" src="https://freight.cargo.site/w/1000/i/b992c4e0b0e5ab60505f299dc05c909f47b67abc1963192973a22a8a20b883f5/07_Gartside_Recycle_Me_Utah.png" /><img width="2000" height="1121" width_o="2000" height_o="1121" data-src="https://freight.cargo.site/t/original/i/b2772b4558998acf5e1242492e00ccfdbdeedc65e38f875b3a6a1eab9699f4f7/03_Gartside_Recycle_Me_London.png" data-mid="216894079" border="0" src="https://freight.cargo.site/w/1000/i/b2772b4558998acf5e1242492e00ccfdbdeedc65e38f875b3a6a1eab9699f4f7/03_Gartside_Recycle_Me_London.png" /><img width="2620" height="1474" width_o="2620" height_o="1474" data-src="https://freight.cargo.site/t/original/i/c3f1b9ccd09862165c3632be2bd10a1aa43decb41ac461c7523e9d8563b108de/08_Gartside_Recycle_Me_Brooklyn.png" data-mid="216894358" border="0" src="https://freight.cargo.site/w/1000/i/c3f1b9ccd09862165c3632be2bd10a1aa43decb41ac461c7523e9d8563b108de/08_Gartside_Recycle_Me_Brooklyn.png" /> RECYCLE ME• • • Coca-Cola is the most iconic brand in the world with the most iconic logo and the most iconic colors. As part of a global recycling awareness campaign, we set out to do what no other brand could pull off. Release an Out of Home campaign inspired by how we want to see our logo. Crushed, and in a recycling bin. Because our logo is so recognizable that no matter how you crush it, you still know what it is.• • • Client: Coca-Cola Chief Creative Officer: Samira AnsariExecutive Creative Director: Andrew HunterCreative Director: Alice Teruzzi, Francesca Ferracini Senior Copywriter:&nbsp;Pete Macinnis Senior Art Director: Woo Jae YoonHead of Design: Brian GartsideAssociate Design Director: Christina Hillman Senior Designer: Nel Sparkman, Luis Valencia Designer: Drishti Khokhar, Nathan KimProduction Company: Lobo New York https://briangartsi.de/Mission-Spirits Sun, 25 Aug 2024 05:46:13 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Mission-Spirits <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/b502f79271d4cf1ae1702f8382993f6fbb76f350d39675b434f02517d10604b8/01_Mission_3_Shot_Bottles.jpg" data-mid="217179548" border="0" src="https://freight.cargo.site/w/1000/i/b502f79271d4cf1ae1702f8382993f6fbb76f350d39675b434f02517d10604b8/01_Mission_3_Shot_Bottles.jpg" /><img width="1500" height="1929" width_o="1500" height_o="1929" data-src="https://freight.cargo.site/t/original/i/5225ea851f842ada065fe8ea2a2c5776ade6f0eed4c6730eedf57c4f4a16add8/Mission_Isometric_Dark_Rum_Bottle.jpg" data-mid="217122292" border="0" src="https://freight.cargo.site/w/1000/i/5225ea851f842ada065fe8ea2a2c5776ade6f0eed4c6730eedf57c4f4a16add8/Mission_Isometric_Dark_Rum_Bottle.jpg" /><img width="2000" height="1434" width_o="2000" height_o="1434" data-src="https://freight.cargo.site/t/original/i/26b02f9f9c5e0802691da18b6f2d4aca117b83d9d68760d9a7ce999314172979/Mission_Multi_Shot.jpg" data-mid="217013832" border="0" src="https://freight.cargo.site/w/1000/i/26b02f9f9c5e0802691da18b6f2d4aca117b83d9d68760d9a7ce999314172979/Mission_Multi_Shot.jpg" /><img width="2000" height="1556" width_o="2000" height_o="1556" data-src="https://freight.cargo.site/t/original/i/a047b6aff38c08f350249649ec46abf2b1a147c60e8dc36a976d02e9a4b23d15/WhiteRum_R2.jpg" data-mid="217179338" border="0" src="https://freight.cargo.site/w/1000/i/a047b6aff38c08f350249649ec46abf2b1a147c60e8dc36a976d02e9a4b23d15/WhiteRum_R2.jpg" /><img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/77eba29adce954cb42dd472f76e3740e1d6841edb127ef91828c96bf3aaf5fe3/Tincture_3Shot.jpg" data-mid="217155484" border="0" src="https://freight.cargo.site/w/1000/i/77eba29adce954cb42dd472f76e3740e1d6841edb127ef91828c96bf3aaf5fe3/Tincture_3Shot.jpg" /><img width="2000" height="1290" width_o="2000" height_o="1290" data-src="https://freight.cargo.site/t/original/i/196bca52c90672492898e7947a91f9a1f77f283aadd381d61de7d2c4527ebbe0/MissionCollage.jpg" data-mid="217004712" border="0" src="https://freight.cargo.site/w/1000/i/196bca52c90672492898e7947a91f9a1f77f283aadd381d61de7d2c4527ebbe0/MissionCollage.jpg" /><img width="2000" height="1556" width_o="2000" height_o="1556" data-src="https://freight.cargo.site/t/original/i/aa7fba59ebf006c666c04ee670c0d74fcd8e64b202b7c8567289a91a6d68a8fa/MissionTest_R2.jpg" data-mid="217179081" border="0" src="https://freight.cargo.site/w/1000/i/aa7fba59ebf006c666c04ee670c0d74fcd8e64b202b7c8567289a91a6d68a8fa/MissionTest_R2.jpg" /><img width="2000" height="900" width_o="2000" height_o="900" data-src="https://freight.cargo.site/t/original/i/dbace6a343659fd9b79d06daf4e8ef35a7e8ea243c5b6bcfe8af6e24e78284c8/Tannin.jpg" data-mid="217011660" border="0" src="https://freight.cargo.site/w/1000/i/dbace6a343659fd9b79d06daf4e8ef35a7e8ea243c5b6bcfe8af6e24e78284c8/Tannin.jpg" />MISSION SPIRITS• • • Logo, brand design including bottles and labels for Mission Spirits, a rum distillery based in New Jersey. The custom drawn logo was extended into a typeface for the brand to be used in various collateral applications. Designed in collaboration with Alyson Aversa. More images coming soon. https://briangartsi.de/The-Offline-Playlist Tue, 01 Oct 2019 17:55:34 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/The-Offline-Playlist <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a53f0dd32b9efdedd935335365b807e5297918f1c4b632c61128b55f94279e2e/Jon_Batiste_Offline_2000.jpg" data-mid="87085301" border="0" src="https://freight.cargo.site/w/1000/i/a53f0dd32b9efdedd935335365b807e5297918f1c4b632c61128b55f94279e2e/Jon_Batiste_Offline_2000.jpg" /><img width="2000" height="1323" width_o="2000" height_o="1323" data-src="https://freight.cargo.site/t/original/i/63dea68f2af0c8eb5192c097c68250693f86b1ab6067813e104097c16306cf0f/Gartside_Offline_2up_Boyfriend_Fresh.jpg" data-mid="87085834" border="0" src="https://freight.cargo.site/w/1000/i/63dea68f2af0c8eb5192c097c68250693f86b1ab6067813e104097c16306cf0f/Gartside_Offline_2up_Boyfriend_Fresh.jpg" /><img width="2000" height="1323" width_o="2000" height_o="1323" data-src="https://freight.cargo.site/t/original/i/c7e83cd03a22704a5679de24e8612318fece6405ee28569de317d15a0792e68e/Gartside_Offline_2up_Currensy_PresHall.jpg" data-mid="87086258" border="0" src="https://freight.cargo.site/w/1000/i/c7e83cd03a22704a5679de24e8612318fece6405ee28569de317d15a0792e68e/Gartside_Offline_2up_Currensy_PresHall.jpg" /><img width="2000" height="879" width_o="2000" height_o="879" data-src="https://freight.cargo.site/t/original/i/8e60995e074fb17647581ee7f2feb83a03ad584b6fac2a5e0fbdbaae330d8271/Gartside_Offline_3up_Irma_Craig_Wolfman.jpg" data-mid="87086732" border="0" src="https://freight.cargo.site/w/1000/i/8e60995e074fb17647581ee7f2feb83a03ad584b6fac2a5e0fbdbaae330d8271/Gartside_Offline_3up_Irma_Craig_Wolfman.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89ad45d0ec06fe37c326a280edba20086b1ef12ddb38fe3814ea4134a31ecba2/Letters_Slide.jpg" data-mid="86662391" border="0" src="https://freight.cargo.site/w/1000/i/89ad45d0ec06fe37c326a280edba20086b1ef12ddb38fe3814ea4134a31ecba2/Letters_Slide.jpg" /> THE OFFLINE PLAYLIST • • • This project was created based on the notion that music brings us together. We partnered with Spotify to create a playlist featuring artists of varying styles, all of whom are from New Orleans. Then we invited select Spotify users who followed the playlist to see the set performed live at Preservation Hall in New Orleans. For the visual identity, we really wanted to embrace and reinforce the idea behind the project. So we drew an extensive library of individual letterforms in various styles, then combined those forms throughout the collateral in interesting and unique ways, producing unique and unexpected pairings throughout the promotional materials of the project. • • • Client: New Orleans Tourism Chief Creative Officer: Menno Kluin Executive Creative Director: Sam Shepherd, Frank Cartagena Creative Director: Doug Murray, Andrew Hunter Design Director: Brian Gartside Designer: Sophia Del Plato Producer: Adrienne Darnell https://briangartsi.de/Zippo-Fan-Collections Sat, 24 Aug 2024 22:24:00 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Zippo-Fan-Collections <img width="1800" height="2604" width_o="1800" height_o="2604" data-src="https://freight.cargo.site/t/original/i/a2872bb34d6b277c7593a23b6f942c044bdbea32035f82122f509cf62828576c/01_Zippo_Hotrod_Collection_BurnSomeRubber_lowres.jpg" data-mid="216894401" border="0" src="https://freight.cargo.site/w/1000/i/a2872bb34d6b277c7593a23b6f942c044bdbea32035f82122f509cf62828576c/01_Zippo_Hotrod_Collection_BurnSomeRubber_lowres.jpg" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/1252e6fa19460feb8646bc6e84ec7ffa9e16c43b4e6d7177a73c20d047c189fb/05_Detail_2.jpg" data-mid="216894406" border="0" src="https://freight.cargo.site/w/1000/i/1252e6fa19460feb8646bc6e84ec7ffa9e16c43b4e6d7177a73c20d047c189fb/05_Detail_2.jpg" /><img width="1800" height="2604" width_o="1800" height_o="2604" data-src="https://freight.cargo.site/t/original/i/9e19849f1d6dd14506860a5ac0c65166f20d51698b790d4595aca0f8bc4936e4/02_Zippo_Hotrod_Collection_BorntoBurn_Lowres.jpg" data-mid="216894402" border="0" src="https://freight.cargo.site/w/1000/i/9e19849f1d6dd14506860a5ac0c65166f20d51698b790d4595aca0f8bc4936e4/02_Zippo_Hotrod_Collection_BorntoBurn_Lowres.jpg" /><img width="1800" height="2604" width_o="1800" height_o="2604" data-src="https://freight.cargo.site/t/original/i/4ef0241866ce1e034e7732444e5ad2fdf1508bf3781d76739f6ac3838222dc8a/03_Zippo_Hotrod_Collection_GetFiredUp_Lowres.jpg" data-mid="216894404" border="0" src="https://freight.cargo.site/w/1000/i/4ef0241866ce1e034e7732444e5ad2fdf1508bf3781d76739f6ac3838222dc8a/03_Zippo_Hotrod_Collection_GetFiredUp_Lowres.jpg" /><img width="2900" height="1631" width_o="2900" height_o="1631" data-src="https://freight.cargo.site/t/original/i/9d3672bbed1939614c07e841fe44a73cdd74d41d217dab5e1fa3876384078800/06_Detail_3.jpg" data-mid="216894407" border="0" src="https://freight.cargo.site/w/1000/i/9d3672bbed1939614c07e841fe44a73cdd74d41d217dab5e1fa3876384078800/06_Detail_3.jpg" /><img width="4500" height="2239" width_o="4500" height_o="2239" data-src="https://freight.cargo.site/t/original/i/cad9d70415e4467c94299b15bc4e10dc7510013774a0538091e4dd4877efee9a/03_Zippo_Hotrod_Collection_3_Up_Sub5MB.jpg" data-mid="216894403" border="0" src="https://freight.cargo.site/w/1000/i/cad9d70415e4467c94299b15bc4e10dc7510013774a0538091e4dd4877efee9a/03_Zippo_Hotrod_Collection_3_Up_Sub5MB.jpg" />ZIPPO HOT ROD COLLECTION• • • This series of custom posters celebrates the design language of the Hot Rod community, and promotes custom designed, hot-rod inspired lighters as the first in a series of fanbase specific collections from Zippo. Inspired by the work of Ed ‘Big Daddy’ Roth and Dave Bell, these posters were completely custom drawn at Ogilvy New York.&nbsp;• • • Client: Zippo Chief Creative Officer: Menno KluinExecutive Creative Director: Jon WagnerCreative Director: Will Montgomery, Martha WestArt Director: Haeun KimHead of Design: Brian GartsideSenior Designer: Luis ValenciaDesigner: Nathan Kim https://briangartsi.de/Osteria-Del-Corso Sat, 04 Feb 2023 00:19:46 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Osteria-Del-Corso <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/1b86984fc7fc9aaddeb612d0e25dfcd46ab892b3e8e8bab8dc51a38f563359b5/ODC_Animation.gif" data-mid="216896099" border="0" src="https://freight.cargo.site/w/1000/i/1b86984fc7fc9aaddeb612d0e25dfcd46ab892b3e8e8bab8dc51a38f563359b5/ODC_Animation.gif" /><img width="2000" height="1539" width_o="2000" height_o="1539" data-src="https://freight.cargo.site/t/original/i/2879cf5de5aca6535f8933e034dd92681ae4f244d86ea4e23a6016539db79db5/Gartside_Osteria_Del_Corso_Type_Sample_2000.jpg" data-mid="167276521" border="0" src="https://freight.cargo.site/w/1000/i/2879cf5de5aca6535f8933e034dd92681ae4f244d86ea4e23a6016539db79db5/Gartside_Osteria_Del_Corso_Type_Sample_2000.jpg" /><img width="2000" height="1015" width_o="2000" height_o="1015" data-src="https://freight.cargo.site/t/original/i/2a0210dad77f4fdfaedbd95f37d7cb32fa5b1b81db487216ffdf784602753ee2/Sign_Mockup.jpg" data-mid="167269192" border="0" src="https://freight.cargo.site/w/1000/i/2a0210dad77f4fdfaedbd95f37d7cb32fa5b1b81db487216ffdf784602753ee2/Sign_Mockup.jpg" /><img width="2000" height="1471" width_o="2000" height_o="1471" data-src="https://freight.cargo.site/t/original/i/b858d937ce8fa9ef79ee6c6d2108960787f6c5cc368ac33733494ed538cafe84/Coaster.jpg" data-mid="167387205" border="0" src="https://freight.cargo.site/w/1000/i/b858d937ce8fa9ef79ee6c6d2108960787f6c5cc368ac33733494ed538cafe84/Coaster.jpg" /><img width="2298" height="2643" width_o="2298" height_o="2643" data-src="https://freight.cargo.site/t/original/i/c7eedc290a64f056bf2a2c40b892ac26ff1ff02dfd956dfc12bd9898abe60b71/GrazieBag.jpg" data-mid="167298842" border="0" src="https://freight.cargo.site/w/1000/i/c7eedc290a64f056bf2a2c40b892ac26ff1ff02dfd956dfc12bd9898abe60b71/GrazieBag.jpg" /><img width="2000" height="1218" width_o="2000" height_o="1218" data-src="https://freight.cargo.site/t/original/i/5558f71988e076d31a575d9f2935eb52148c59975523a483f02c632fa2b2465e/DelCorso_Logo.png" data-mid="167290464" border="0" src="https://freight.cargo.site/w/1000/i/5558f71988e076d31a575d9f2935eb52148c59975523a483f02c632fa2b2465e/DelCorso_Logo.png" /><img width="2000" height="1023" width_o="2000" height_o="1023" data-src="https://freight.cargo.site/t/original/i/27e324840d5d4a4a5fe4280a46ab4b24bc381c061f1c27b84921af053ee131f7/Apron_Marble.jpg" data-mid="167290344" border="0" src="https://freight.cargo.site/w/1000/i/27e324840d5d4a4a5fe4280a46ab4b24bc381c061f1c27b84921af053ee131f7/Apron_Marble.jpg" />OSTERIA DEL CORSO: IDENTITY• • • The mark and accompanying identity set for Osteria Del Corso, an upscale authentic Italian restaurant that draws inspiration from Italy’s rich art deco past to create a mark that is at once nostalgic and quintessentially Italian. The S forms and R/S connection, as well as the overall color palette are inspired by fresh pasta. The custom drawn mark has been expanded to a full character set, which is used throughout the branding package in collateral from the menu itself to takeaway bags, coasters, etc. https://briangartsi.de/Elton-Lettering Fri, 03 Feb 2023 22:26:02 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/Elton-Lettering <img width="2000" height="1734" width_o="2000" height_o="1734" data-src="https://freight.cargo.site/t/original/i/e02b673d3b5c1e6746caea31625d32f095ef2909b89c8bb9a121bc98fc93984f/Gartside_Elton_Hero_2000_Color_Adjust.jpg" data-mid="167745899" border="0" src="https://freight.cargo.site/w/1000/i/e02b673d3b5c1e6746caea31625d32f095ef2909b89c8bb9a121bc98fc93984f/Gartside_Elton_Hero_2000_Color_Adjust.jpg" /><img width="1500" height="932" width_o="1500" height_o="932" data-src="https://freight.cargo.site/t/original/i/82d3f4fccc56446861e8cff32a27c4c705e75cdd7729b659cf2cfd408f5b3855/Gartside_EltonAnimation_Crop.gif" data-mid="167631764" border="0" src="https://freight.cargo.site/w/1000/i/82d3f4fccc56446861e8cff32a27c4c705e75cdd7729b659cf2cfd408f5b3855/Gartside_EltonAnimation_Crop.gif" />DORITOS: ELTON LETTERING• • • For Doritos’ Superbowl spot in 2023, I was tasked with designing a neon sign featuring a custom drawn script for Elton John, that was digitally added to the spot behind Sir Elton as he plays in the spot’s finale. This is that mark. https://briangartsi.de/New-Orleans-Concierge Mon, 02 May 2022 21:31:52 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/New-Orleans-Concierge <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e6c779bb4413e76116f7f160accac75524e1d053401fdffc93cf4529c5b94a93/01_Concierge_Logo_Lockup.jpg" data-mid="141465129" border="0" src="https://freight.cargo.site/w/1000/i/e6c779bb4413e76116f7f160accac75524e1d053401fdffc93cf4529c5b94a93/01_Concierge_Logo_Lockup.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7cc1f0b45440a27df248b74facac38ec88dde424f41cfd3c655ed1cb680af2e7/03_Square_Layout.jpg" data-mid="141465168" border="0" src="https://freight.cargo.site/w/1000/i/7cc1f0b45440a27df248b74facac38ec88dde424f41cfd3c655ed1cb680af2e7/03_Square_Layout.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2fc776b1e4a901f05c44ba09186b3c0a2effe5c69318803745a76815c18bf459/3_YG19-concierge-6.jpg" data-mid="141465171" border="0" src="https://freight.cargo.site/w/1000/i/2fc776b1e4a901f05c44ba09186b3c0a2effe5c69318803745a76815c18bf459/3_YG19-concierge-6.jpg" /><img width="4608" height="8192" width_o="4608" height_o="8192" data-src="https://freight.cargo.site/t/original/i/5c4155d7d3b381ebce6a40b28eee279d63d2179107e1b09c966b38740bad7fc4/02_NOLA_Layout.png" data-mid="141465131" border="0" src="https://freight.cargo.site/w/1000/i/5c4155d7d3b381ebce6a40b28eee279d63d2179107e1b09c966b38740bad7fc4/02_NOLA_Layout.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/eec74d55570865e9b94ba3fd1dec332261189dc58960093ff8928cb5f96c5cc8/04_Concierge_Monogram.jpg" data-mid="141465172" border="0" src="https://freight.cargo.site/w/1000/i/eec74d55570865e9b94ba3fd1dec332261189dc58960093ff8928cb5f96c5cc8/04_Concierge_Monogram.jpg" /> NEW ORLEANS: THE CONCIERGE• • • The Concierge is the first tourism campaign for New Orleans since vaccinations have made travel possible again. Based on the insight that most peoples’ first trip will be back to a place they’ve missed, The Concierge was created to spark nostalgia for New Orleans’ hospitality. The campaign features a series of spots directed by Phillip Youmans and starring Wendell Pierce as The Concierge. For the design we leaned into the historic charm and hospitality of the city. We created a custom logo type, heraldic mark, and a number of small illustrations which reference New Orleans music, food, wildlife, and more. https://briangartsi.de/GoT-Beric-s-Flaming-Sword Wed, 10 Apr 2019 18:35:50 +0000 Brian Gartside's Design Portfolio https://briangartsi.de/GoT-Beric-s-Flaming-Sword <img width="1500" height="1127" width_o="1500" height_o="1127" data-src="https://freight.cargo.site/t/original/i/e11ab70314efccb259b92a10297cdf9fb5d011e487ae25bc0aa4cee8a9715737/Got_Beric_Sword_Fullset_1500.jpg" data-mid="86662364" border="0" src="https://freight.cargo.site/w/1000/i/e11ab70314efccb259b92a10297cdf9fb5d011e487ae25bc0aa4cee8a9715737/Got_Beric_Sword_Fullset_1500.jpg" /><img width="1500" height="1019" width_o="1500" height_o="1019" data-src="https://freight.cargo.site/t/original/i/272e16c75a37e3eb8d396d0b9aaf661794ec79f53761490976d6d6301683e56a/Beric_Mural.jpg" data-mid="86662365" border="0" src="https://freight.cargo.site/w/1000/i/272e16c75a37e3eb8d396d0b9aaf661794ec79f53761490976d6d6301683e56a/Beric_Mural.jpg" /><img width="1500" height="3773" width_o="1500" height_o="3773" data-src="https://freight.cargo.site/t/original/i/5a7fc535c4759dd5a359acb3e469369f024e25017d7df4e5472bf085736e2715/Beric_Sword_Retouching_FLAT_Detail.jpg" data-mid="86662366" border="0" src="https://freight.cargo.site/w/1000/i/5a7fc535c4759dd5a359acb3e469369f024e25017d7df4e5472bf085736e2715/Beric_Sword_Retouching_FLAT_Detail.jpg" /><img width="1500" height="1098" width_o="1500" height_o="1098" data-src="https://freight.cargo.site/t/original/i/48307c2912d2696986b8efc6ac4a66ab197ada511d696b462b79badb983df04e/Precision_neon_bending.jpg" data-mid="86662369" border="0" src="https://freight.cargo.site/w/1000/i/48307c2912d2696986b8efc6ac4a66ab197ada511d696b462b79badb983df04e/Precision_neon_bending.jpg" /><img width="1500" height="1427" width_o="1500" height_o="1427" data-src="https://freight.cargo.site/t/original/i/bb51d061c5617cd46b8b353da6f97e8e655397e0de5fcb3085924648413f4418/Is_Detail_3.jpg" data-mid="86662373" border="0" src="https://freight.cargo.site/w/1000/i/bb51d061c5617cd46b8b353da6f97e8e655397e0de5fcb3085924648413f4418/Is_Detail_3.jpg" /><img width="1500" height="1109" width_o="1500" height_o="1109" data-src="https://freight.cargo.site/t/original/i/202efccb4e5e135d4ce66af7d4af75286a975617e40b89d198fe7bf04f6ec5e4/Dark_Detail_3.jpg" data-mid="86662375" border="0" src="https://freight.cargo.site/w/1000/i/202efccb4e5e135d4ce66af7d4af75286a975617e40b89d198fe7bf04f6ec5e4/Dark_Detail_3.jpg" /> BERIC DONDARRION'S FLAMING SWORD • • • To celebrate the final season of Game of Thrones in 2019, HBO partnered with artists around the world to reimagine 18 original props from the show. I was fortunate enough to be able to participate, working with the fine people at Precision Neon in Brooklyn on the sword of Beric Dondarrion. The defining characteristic of Beric’s sword is that he lights it on fire going into battle. So it was very important that fire be conveyed in the design. Beric’s life and death(s) in the show is defined by his faith in R’hllor, the “Lord of Light.” The flaming sword is an iconic image within the religion, calling back to the legendary hero Azor Ahai who carried the sword “Lightbringer” in his battle against the darkness. I primarily work with lettering and typography, so the natural thought was to combine type and fire to incorporate the first half of the famous call and response prayer to the Lord of Light, “The night is dark, and full of terrors.” The biggest challenge of the project was designing something that hit the right balance between aesthetics, complexity, and size. The type needed to be legible. The flames needed to read as fire. Neon tubes only come in set sizes. And a sword isn’t a particularly big object. The result is a sign with a high density of tubes and some pretty insanely intricate glass work. One of the most satisfying parts of the project, other than seeing it light up for the first time, was going to Precision Neon and watching the tubes being bent. I was in awe of the skill on display. They made it look easy. • • • Client: HBO Role: Concept, Design, Typography Chief Creative Officer: Menno Kluin Executive Creative Director: Sam Shepherd, Frank Cartagena Creative Director: Doug Murray, Andrew Hunter Design Director: Brian Gartside Producer: Adrienne Darnell Neon Produced by Precision Neon