NEW YORK LOTTERY HOLIDAY TYPE


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I recently had the opportunity to work with the wonderfully talented Craig Ward to develop an alphabet for New York Lottery, made entirely out of candy canes.
The type is constructed from photos of real candy canes, and is based on typography from the 1800s.

Client: New York Lottery
Role: Design, Art Direction
Typography: Craig Ward
Art Direction: Michael Kushner
Copywriting: Daniel Paredes